Overwhelm causes startup failure.
We prevent and address overwhelm.

Join us in Our Mission:
Cut the global failure rate of startups to 25% by 2050



The Refinery

Less Overwhelm. We guarantee it.

The Refinery is an ever-expanding resource database distilled from over 50k hours of funding, scaling, and running businesses.

  • Impress and inspire funding partners

  • Save time & headache as you launch staff functions such as finance, HR, quality control, risk management, and more

  • Reduce overdependence on the founder / CEO by providing leaders the tools they need



Consulting

By founders, for founders and their teams.

Success shouldn’t be built on your team's biological capacity to endure stress. It should depend on the value of your idea to society.

What’s it like to work with us? A first engagement often looks like this:

  1. During a free exploratory conversation, we’ll work together to build an articulation of where you are and where you want to go that feels like clear, “YES.”

  2. Orient around a shorter time frame and smaller budget to achieve an early but safe win, with room to scale

  3. Equip your team with the tools they need to own the change and build on this success moving forward